Ms. Tanya Aab is a Board member of SWIFT, an organization that allows handcrafters in Swaziland to have a platform to expand their knowledge through training for the business market and how to expose their brand to the export business world. She designs, buy fabrics, oversees production, market and budget, as well as manages a staff of 4 permanent and 6 outsourced employees. She is a self-taught fashion designer who has built her shop from the ground up. In five years she hopes have established a solid fashion label, Arrum Lilly. Her goal is to continue to create a label that truly reflects the young, urban Swazi.
We met Tanya at the launch of AnakaziCenter inLos Angeles, where we hosted 15 other African women entrepreneurs from the State Department AWEP program. She is one of 47 women from 37 African nations sponsored by the State Department under its program for female African entrepreneurs. The African Women’s Entrepreneurship Program (AWEP) seeks to equip African businesswomen with the tools and opportunities to accelerate the growth of their businesses, become leaders in their communities and drive social and economic progress inAfrica.
AWEP was launched in July 2010 at the United States/sub-Saharan Africa Trade and Economic Co-operation Forum (AGOA Forum). Organized and supported by severalU.S.agencies, under the leadership of the U.S. Department of State. The original AWEP event, sponsored by the Office of International Visitors, brought 34 African businesswomen to theUnited Statesin 2010. Last year, 40 women from 37 African countries participated in the program, which provides the women with an opportunity to meet and network withU.S.businesspeople, policy makers, industry associations, groups that advocate for women’s economic opportunities and multilateral development organizations.
The program outlined three goals:
(1) Accelerate the growth of women-owned businesses and export capacity;
(2) Foster leadership for women’s business organizations; and,
(3) Support women’s advocacy roles as “voices of change” in their communities
To participate: July 28, at 9am Pst, 12 noon east, 18.00hr CAT, Call 347 237 4270
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